Why jewelry brand Bario Neal is spending 60% more on packaging per sale Jewelry brand Bario Neal is betting big on creating custom jewelry keepsakes as opposed to disposable packaging.
Wrangler launches NFC-tagged archival pieces and connected content hub Launched on February 22 to Wrangler NFT holders, Wrangler collaborated with vintage clothing brand MNTGE to create a blockchain-integrated line of vintage Wrangler clothing. The collection featured 60 pieces with phone-scannable near-field communication tags. The tags offer traceability and access to exclusive brand content.
Fashion Briefing: How sneaker labs and incubators are changing the industry There's a growing industry of “sneaker labs” and “incubators” that are redefining sneaker ideation, production and distribution. This comes at a time when the sneaker market has become fragmented, with big brands partnering with cooler names to create demand.
Shiseido’s Ulé is among first beauty brands to launch digital product passports On Tuesday, Ulé, the French beauty brand launched in 2022 by Shiseido Company, announced that its newest product, the C-Bright serum launched last week, now comes with a digital product passport.
How UK designers should cope with the recession London Fashion Week wrapped on Monday with shows from Susan Fang, Di Petsa and Burberry, among others. Days prior, the U.K. officially entered a recession. The latest data from the Office for National Statistics revealed a 0.3% decrease in the UK's GDP for the final quarter of 2023. This downturn...
Inside London Fashion Week: David Koma tackles accessories, designers leverage AI Accessories have been a growing brand focus on runways and in earning calls over the last year, and the London catwalks built on the trend. Designers including Simone Rocha and David Koma expanded their accessories offerings for fall 2024.
Inside Gymshark’s development of the first wig-proof gym headband With its Diffuse Sweat headband set to launch in the U.S. this month, 12-year-old British fitness brand Gymshark brought insights from its diverse team and their experiences into product development. The product launched in the U.K. and the E.U. on February 15, followed by the U.S. on February 19.
As London Fashion Week celebrates 40 years, the BFC turns to supporting phygital designers On Friday, Syky — the digital fashion collective run by Alice Delahunt, formerly the chief digital officer at Ralph Lauren — is returning to London Fashion Week for its second season of hosting the “World Collide” event showcasing phygital design. This season, the event will host its first public sale of...
LFW designer Patrick McDowell: ‘It’s hard running a brand — many designers are struggling’ Ahead of their runway show on Saturday night, which will be held in collaboration with the Guildhall School of Music in London, designer Patrick McDowell sat down with Glossy for a London Fashion Week edition of the Glosst Podcast.