“Greenwashing is really about marketing, which is why it's particularly strong in the fashion industry,” said George Harding Rolls, campaign lead at advocacy organization Actions Speak Louder. “We've all become very concerned about the climate crisis and other environmental and social sustainability issues. The fashion industry has seen that as...

This week, an in-depth look at brands' Olympics strategies, plus, the current challenges around AI, the latest funding rounds, new executive shifts and other news to know. 

This week, both Maison Martin Margiela and the digital fashion startup Mmerch launched web3 products catered to collectors.

Nine-year-old fashion brand Rixo is expanding its global footprint by launching a pop-up shop in SoHo, New York on April 22. The U.K.-based brand — known for occasion dresses including wedding guest looks — plays in a space similar to Reformation, albeit with a distinct retro British aesthetic. 

In an era where a brand's message is often lost on noisy digital channels, a group of fashion brands is shifting toward analog marketing methods and reversing old notions about effective marketing.

Brazil-based fashion brand PatBo is laying the foundation for a strong U.S. community through a newly opened Miami store specializing in limited-edition pieces.

This week, a look at eyewear brand Selima Optique's strategy for creating sell-out glasses in collaboration with the Oscar-winning film "Poor Things." Plus, the trends inspired by Beyoncé’s "Cowboy Carter" album and the executive shifts announced this week.

Thirteen years ago in Manchester, England, brothers George and Mike Heaton launched fashion brand Represent online with a focus on graphic T-shirts catered to the local streetwear community. On March 30, they'll open their first store in L.A., which they'll follow up with a store in Manchester in the summer,...

On February 2, brands and retailers including MyTheresa, E.l.f Cosmetics and Alo Yoga launched the first fashion experiences for the Apple Vision Pro, a mixed reality headset from Apple. Nearly two months in, those experiences are getting more sophisticated.