Gymshark is building an inclusive athleisure brand, from headbands to hijabs In the ever-evolving world of athleticwear, inclusivity and cultural sensitivity are becoming paramount for brands. British athleisure brand Gymshark has taken a significant step toward inclusivity by introducing a hijab into its athleticwear line for $30, available globally.
Luxury Briefing: The growing Middle Eastern market presents opportunities and challenges for luxury This week, we take a look at the growing luxury brand opportunity in the Middle East, including what customer service and retail strategies are working for retailers and brands in the region.
Is Shein hijacking TikTok with fake voices and deceptive bots? Over the last six months, whenever Shein has been mentioned negatively on TikTok, a surge of bot accounts has flooded the comments with positive messages that are quickly upvoted, creating a misleading narrative about the brand's popularity and customer satisfaction.
Kering and Diesel executives weigh in on the state of material innovation Executives from Kering and Diesel served as judges in the recycled materials competition Challenge the Fabric, an event focused on sustainability and material innovation in the fashion and textile industry. This opportunity further promoted their goal to push material innovation development despite the financial risks as the industry gets serious...
Inside G-Shock’s leap into luxury G-Shock, Casio's iconic brand known for its durable and affordable watches, is undergoing a dramatic transformation under the leadership of Casio's new vp of North America, Shermeen Greenmun. With experience at Bucherer, Omega and Grand Seiko, Greenmun is strategically pushing G-Shock into the luxury market by leveraging entertainment and sports...
Fashion Briefing: AI, personalization and the fall of one-time leaders are transforming luxury e-commerce This week, a look at what is emerging from the ashes of the luxury e-commerce's slump and how customers are shopping now. Plus, the impact of F1 Grand Prix on brand brand buzz, a new funding round, new executive shifts and other news to know.
Ulta has been quietly testing a gamified loyalty program called GlamXplorer Beauty retailer Ulta Beauty has partnered with gamified loyalty program company Hang to pilot a new gamified loyalty program called GlamXplorer, currently available to a select group of Ulta Beauty Rewards members. One thousand top-spending Ulta loyalty program customers were chosen to try the e-commerce experience when the soft-launch kicked...
How Halara is harnessing machine learning and crowdsourcing to drive sales Founded in October 2020 by Joyce Zhang, a technologist who formerly spearheaded algorithmic projects at Microsoft and Hulu, athleisure brand Halara has made a habit of leveraging its social media community and advanced predictive analytics to tailor its marketing strategies and product offerings based on demand.
Tapestry is upping its focus on outlet stores and brand marketing Tapestry, Inc., the U.S.-based parent company of Coach, Kate Spade New York and Stuart Weitzman, has expanded its outlet strategy and overall marketing spending in response to evolving consumer behaviors.