Away CMO Carla Dunham: ‘Digital is wonderfully optimized, but we still need contact’ When Carla Dunham joined the luggage brand Away as its CMO in January 2023, the focus became expanding the DTC brand's marketing efforts through an on-the-pulse strategy. Leveraging Dunham’s marketing experience spanning Foxtrot, Equinox, Kate Spade and Amazon, Away is now tapping into new audiences. The focus for the brand's marketing...
Fashion Briefing: Against all odds, web3 loyalty programs are flourishing This week, we take a deep dive into the recent growth of web3 fashion loyalty programs from Lacoste, LVMH and Dior, and the reason brands are separating them from their existing loyalty programs.
Inside the Global Fashion Summit: The impact of the EU’s regulation on fashion goods The Global Fashion Summit, which is the largest fashion sustainability event in the world, took place in Copenhagen this week. In attendance were leading conglomerates including LVMH and PVH, innovative startups like Hilos and Circulose, charities like the Or Foundation, and regulators from the E.U. The focus this year was...
Ganni’s co-founder on new investments and why 2023 is a ‘gap year’ for fashion Scandi cool brand Ganni’s co-founder Nicolaj Reffstrup has been adamant about his embarrassment to be a part of the carbon-intensive fashion industry. Here, he talks about the new material partnership with biotech company Rubi Labs from the Global Fashion Summit and the brand’s global expansion. The partnership is currently being...
The opportunity for brands in UPF apparel The ultraviolet protection factor industry is projected to be worth $1.27 billion by 2030, according to Grand View Research Inc. Most UPF brands currently available target older consumers, outdoor enthusiasts or children, with products focused heavily on swimwear and rash guards. Now, brands are launching lifestyle apparel to get in...
Fashion Briefing: What LVMH’s push into web3 and community building says about luxury’s direction This week, we take a deep dive into how the luxury conglomerate is approaching web3 through partnerships, community projects and investment. This comes ahead of the first Louis Vuitton show with Pharrell at the helm next week. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to...
Google reveals it has no plans to monetize its AI try-on feature Tech companies are increasingly courting fashion brands to provide accurate e-commerce try-on features to reduce returns. Now, Google’s newly launched AI diffusion-driven VTO (virtual try-on), announced on June 14, is set to serve as competition by offering its search engine-based product free of charge for brands that are part of...
Fashion brands evolve NFC tag strategies to provide more value, exclusivity NFC tag technology for fashion has come a long way since its initial implementation by Adidas in its sneakers in 2014. In 2023, brands are being challenged to build out the digital experience around NFC tag integration to make it worthwhile, or they face a sunk cost.
Puma expands its web3 shopping experience Launching on Tuesday, Puma’s second digital world and shopping experience, Black Station 2, expands on the company’s initial launch into web3. Its first web3 project, Black Station 1, launched last September at NYFW as part of its "Futrograde" fashion show. The brand used learnings from its community to inform the...