Why Unilever is foregoing open AI for beauty R&D Unlike those leveraging generative AI for marketing and campaigns, brands wanting to use it for deeper applications like R&D coming up against a number of concerns related to data privacy and use.
Sneaker brand marketing 2.0 involves NFC tags and gaming partnerships To stand out in the market and continue driving sales, Puma and sneaker marketplace The Edit LDN are turning to marketing techniques that are more advanced than standard product collaborations, leveraging ideas from web3 and gaming.
Fashion Briefing: How Barbie mania signals the future fashion x entertainment This week, we take a deep dive into how the cult entertainment x fashion collaborations for "Barbie: The Movie" came about, and how their success could signal the future of brand marketing.
Mobile fashion gaming is gaining traction Drest's announcement of a $19 million funding round signals that mobile gaming is catching on among fashion and beauty brands.
Targeting growth, Ren is cutting 70% of its US retail footprint U.K.-based prestige skin-care brand Ren is cutting down its product range and launch cadence and limiting its U.S. store footprint. The plan is to zero in on its 23-year reputation as a sensitive-skin brand en route to new levels of growth.
‘A tough sell to CEOs’: Fashion sustainability is taking a hit in the current economy Fashion sustainability is facing challenges, as material companies offering better solutions struggle to secure adequate support. On July 30, American firm Bolt Threads made a surprise announcement that it had halted the production of its mycelium-based leather alternative, Mylo, which launched in 2018.
Weekend Briefing: Will fashion brands take to Threads more than Twitter? Fashion brands are contending with a new social media platform, but TikTok and Instagram still hold their own. Meanwhile, in Europe, the European Commission wants the textile industry to start paying for its own waste. And one brand stole the show at Paris Couture Fashion Week.
Syky is preparing digital fashion designers for the $4.8 billion brand opportunity The startup Syky, a digital fashion e-commerce platform, unveiled its first cohort of digital fashion designers on June 27. Digital clothing is becoming increasingly prominent on platforms like Roblox and Fortnite, as well as in AR, and the market forecast for the sector is promising. The category's impact on fashion...
Luxury Briefing: Are luxury products ‘sustainable by nature,’ like Antoine Arnault said? This week, a look at whether LVMH’s Antoine Arnault is right about luxury being "inherently sustainable" and how hiring for sustainability is changing within luxury fashion.