The Melissa playbook for reaching new shoppers with product collaborations Even before its buzzy collaboration with Telfar in July, Melissa had already partnered with designers including Marc Jacobs and Vivienne Westwood.
Hailey Bieber’s makeup artist launches a brand offering the dewy look Katie Jane Hughes, the British celebrity makeup artist behind Hailey Bieber’s signature dewy look, is launching her own brand. Hughes first earned a following by doing makeup tutorials on Instagram, where she now has 875,000 followers. Her makeup looks have also earned her 58,000 YouTube subscribers and 162,000 TikTok followers.
The Fabricant aims to elevate digital fashion with ‘couture’ collection launch On September 28 on the web3 platform Cornerstone, The Fabricant will launch the “Primal Rave” couture fashion collection and a corresponding virtual reality experience called “Wholeland.” The moves are part of a new creative and business strategy for the company focused on making profitable and innovative digital fashion.
How a footwear brand cut through the noise during London Fashion Week The Piferi event, which attracted hundreds of people to the Windmill cabaret club in Brixton, London, was highlighted by Browns buying director Ida Petersson as LFW's best show format.
How TikTok is courting luxury brands during Fashion Month With the launch of TikTok Collective and the new “speed-dating” style events in the four fashion capitals, the social media platform is focusing on creators to offer unique content opportunities for brands.
Emerging acquisition and retention strategies brands are trialing now During a September 15 panel discussion during the LFW-adjacent Digital Fashion Week in London, organized in partnership with Epic Games, web3 experts with luxury brand clients spoke about the innovative acquisition and retention tactics brands are buying into now.
Susan Fang on leveraging AI for her London Fashion Week show Ahead of her London Fashion Week show, Fang discusses why she prioritized AI, and why balancing technology and creativity is a challenge for designers. She also talks about her collaboration strategy, having teamed with brands including Nike, Zara and Crocs.
Fashion Briefing: Brands contend with compliance and data as legislation becomes reality For fashion brands, the impact of sustainability legislation in the U.S. and the E.U. is no longer a far-off notion.
Ahead of its Milan show, Diesel is betting on web3 Ahead of its digital fashion show on September 20, the brand has introduced 10 digital fashion pieces, each based on a design developed by creative director Glenn Martens since he joined the brand in 2020. The first five pieces were available to purchase on Thursday, with the next five launching...