The first collection, called the A1 Edit, consists of oversized leather coats, zip-up trousers, square-toed heeled loafers and angular, ironed shirts, as well as sunglasses and jewelry. The site malfunctioned shortly after the collection launched, and many items have sold out already.

For U.S. luxury marketplace MyGemma, which did $30 million in sales last year, TikTok Shop is its second-biggest revenue driver after its own website. The company resells luxury items like handbags and watches through its DTC site and on TikTok, where it has 15,000 followers. The company expects that 15%...

Announced on October 25, Google is bringing the AR beauty features that were formerly only available on its app to its mobile browsing and web experiences. And for the first time, Google is letting customers try on hair color and foundation through augmented reality, and giving beauty brands the opportunity...

After working 20-plus years in investment banking sales and trading with a focus on retail companies, Louisa Schneider was inspired by her daughter to create the brand Rowan in 2018. Schneider realized that the ear-piercing category was focused primarily on fashion and convenience rather than the piercing procedure and healing...

The E.U. decision was one of the biggest contention points holding up a deal that's set to unify tech-forward e-commerce company Farfetch and traditional luxury goods company Richemont. Antitrust rules typically prohibit agreements between market operators like Farfetch and YNAP that would restrict competition and abuse a dominant position in...

J.Jill, the Massachusetts-based fashion brand that caters to women ages 40-plus, has set its sights on better understanding its customers through the use of data. Based on its findings thus far, it's updated its marketing, developed new products, expanded its size range and refreshed the in-store experience.

Brands are launching branded resale to sell their older pieces. That's both as marketplaces refocus on sourcing supply from individual sellers and as "archive fashion" gains traction among shoppers.

Following the launch of a luxury aprés-ski collection at New York Fashion Week in September 2022, activewear brand Alo Yoga is now introducing an expanded line of luxury occasionwear called Alo Atelier.

Five-month-old beauty brand Kiki World is focusing its customer engagement efforts on product and marketing co-creation. Beauty brands including Topicals, Dieux and Bread are also testing co-creation with their community members, via the digital platform Try Your Best.