In iOS 15’s new world, email marketers are turning to a new channel to engage customers The recent rollout of iOS 15 introduces Apple’s latest addition to the digital privacy toolkit, and new additions to Cupertino’s growing suite of do-not-track options represent a sea-change level event for email marketers in particular. The change is tied specifically to iOS 15’s new feature, Hide My Email, which is...
How zero-party data is defining the future of customer loyalty — and advertiser success It is without question that the internet has become an inseparable part of everyday life. People live, learn, work, play, bank and shop online — with their smartphones now serving as the central hub of just about everything they do. With so much of that activity happening in a space...
‘It’s been a dream come true for our customers’: Princess Polly makes the case for unified marketing The retail landscape is changing. Shoppers are choosier, products are more specialized, and in order to get customers to stick around for the long-term, brands have to stand out amongst their competition. To keep up, trends are cycling at lightning speed, prompting apparel leaders to launch new collections every few...