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Traackr

  • Sep 28, 2022
    How Shiseido unlocked new influencer marketing success

    Kayla Quock, director of brand marketing, Traackr The term “data-driven influencer marketing” gets thrown around a lot, but many brands still struggle with how to turn the data they gather into clear influencer strategies. One data-driven influencer marketing success story is the case of Japanese beauty giant Shiseido. In 2020,...

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