Period care gets a Gen Z edit with the launch of Cycl With period care becoming a less stigmatized subject, the category is experiencing steady growth, opening the door for new brands to enter the market. One of the newest brands comes from Zoe Leffler, a 15-year-old whose wellness brand Cycl launches exclusively in all Target doors and on Target.com on May...
4 sustainable fashion brands to shop this Earth Month Whether you’re looking for summer-perfect swimwear made from recycled materials or environmentally-friendly activewear for your next pickleball match, you'll find more options than ever.
Image Skincare launches anti-aging sun care To promote the new line, Image Skincare is rolling out a 360-degree marketing campaign that started in March and will run through the rest of the year. Community events are at the center of the strategy.
Jergens introduces ‘And Just Like That’ star as brand ambassador On Wednesday, Jergens announced a collaboration with Ari Parker and kicked off its Mother's Day campaign featuring the actress, who stars on the HBO show "And Just Like That." Parker worked with fashion jeweler Adina Eden to co-design a limited-edition bracelet inspired by Jergens's most identifiable scent, Cherry Almond.
Throwback pricing and low-res imagery: Established brands look to the past for marketing success In the current marketing landscape, digital is decidedly king. But surprisingly, a growing number of brands, including Gap, Starter and OSEA, are relying on analog channels to resonate with consumers.
Rodial Group CEO Maria Hatzistefanis on growing a self-funded beauty brand Running two beauty businesses without outside funding is no small feat, but Maria Hatzistefanis, founder and CEO of Rodial and Nip+Fab, is making it work. And her businesses are thriving.
Whitney Port joins The High Confectionary as creative director In this role, Port will be responsible for "building community in a creative way," and rethinking the brand's packaging and overall aesthetic, she said. Port will host IRL brand events, appear on the brand's social channels and use her own platforms to increase the brand's awareness.
4 eco-conscious brands that should be on your radar this Earth Month Amid demand for, and also legislation around, more environmentally-friendly products, many brands are adjusting their ingredients and packaging.
Geske taps celebrities and influencers to raise global brand awareness Founded in 2022 by André Geske, Geske's focus is innovative beauty devices at accessible price points. The product line includes more than 150 different technologies, plus each device sells for under $100. In December 2023, Geske launched in the U.S. with over 50 products available for purchase on its website...