Few brands have managed to dominate a market like Dyson, with its Supersonic hair dryer launched April 2016. In its first year after launch, it became the bestselling hair dryer in the U.K. and greatly contributed to the company’s overall sales boost of 45%. The product, which now retails between...

Since taking over the reins of Australian skin-care brand Aesop in 2003, CEO Michael O’Keeffe has been on a mission to grow the brand from an indie, salon-driven company to a luxury skin-care giant. Twenty years in, Aesop is on the growth path O’Keeffe had always envisioned for the company....

While the Brazilian Bum Bum Cream catapulted the brand’s awareness, Sol de Janeiro’s expansion into the perfume mist category is what really boosted the brand’s bottom line, said Heela Yang, the brand’s co-founder and CEO. According to its parent company, L’Occitane, which bought the company at the end of 2021,...

The transition from lipstick to lip oil didn't happen overnight. Viral beauty trends such as the "clean girl," "strawberry girl" and "latte girl" aesthetics, certainly played a part. On TikTok, the hashtag #lipoil currently has 2.4 billion views, with brands like Dior, Rare Beauty and E.l.f. Cosmetics mentioned in some...

Why Naturium, Amika and Lawless are worth gifting and wishlisting this year.

Naturium, Amika and Lawless Beauty have fine-tuned their strategies to attract shoppers. For Naturium, which specializes in body care, and Amika, a Brooklyn-based clean hair-care brand, science-backed formulas, affordable price points and a strong social media presence have worked to provide an edge. For Lawless Beauty, its focus on providing...

When Hillary Taymour, founder and creative director of the 15-year-old womenswear brand Collina Strada, isn't designing pieces of her highly sought-after apparel, she's obsessing over beauty. So for the holidays this year, she's opting to treat those closest to her with beauty and wellness items.

Buying for men can be a difficult task. Chris Echevarria, founder of creative director of 8-year-old men's lifestyle brand Blackstock & Weber, wants to help simplify the process.

With the many demands surrounding their popular brand, it's no surprise that when the holiday season comes around, Wiederhoeft isn't always the most prepared. This year, however, Wiederhoeft said they're navigating the holidays a bit differently. "I'm doing a lot of personalized gifts," they said.