Even though influencer Matilda Djerf lives in Sweden, when she wants vintage Chanel flats, she calls L.A.-based Julia Rabinowitsch. When the team behind Mirror Palais needs shoes for its fashion shows, they call her, too. On Instagram, she goes by @TheMillennialDecorator (75,000 followers). She started the account in 2020 "in...

Around three hours before an awards show starts, the trio behind @checkthetag. The two sisters, Katheen and Wenny Miozzo, who are based in Rio De Janeiro, Brazil, as well as Thomas Monks, who lives in Charlotte, North Carolina all have their roles. Monks joined the Miozzo sisters' Instagram-based project a...

You likely know a lot about Hailey Bieber, including that she's the founder and creative director of 2-year-old Rhode skin care, a model, a style icon, the wife of Justin, and an Instagram star, with 50 million followers. But what you may not know is that she's a marketer at...

On Wednesday, Alo announced Jisoo as the spokesperson for its spring 2024 campaign. Speculation about whether the mononymous Blackpink star was in cahoots with the L.A.-based activewear brand started months ago, when Jisoo started appearing in the brand's apparel, sometimes from head-to-toe.

Recently, Divi geared up to launch its second shampoo and conditioner, formulated to be volumizing. To do so, Austin settled on an untraditional marketing technique leveraging her 2 million Instagram followers: She directly called some of her followers who'd left negative reviews on her first shampoo and conditioner.

On the heels of its December 11 entry into fragrance and body care, Rare Beauty has more newness up its sleeve — but this time, it's not for sale. On January 10, Rare Beauty introduced the Comfort Club, a digital hub dedicated to providing its community with strategies for finding comfort.

To kick off 2024, skin care tools brand NuFace has launched a campaign dubbed "Fitness for Your Face," which celebrates a new 20-minute face "workout," dubbed the "10/10," treatment, that was released on its app. On the same day, the brand hosted a one-day, 10-city "tour," during which top-of-their-field estheticians...

On January 6, sensitive-skin-friendly beauty brand Tower 28 Beauty released a new collaboration with the Universal Pictures movie "Kung Fu Panda 4," set to be released on March 8. The collaboration includes two sets of products, which the brand launched alongside Lunar New Year-themed beauty products, all available at Sephora. It's...

To fill their time over the holiday break, it seems, kids went to Sephora en masse. And no one on TikTok was happy about it. On the social media app, dozens of Sephora shoppers and staffers made videos complaining about the behavior of kids as young as 9 years old...