TikToker Valeria Lipovetsky launches clothing brand with emphasis on personal style Lipovetsky launched Verie, primarily an accessories brand, in 2019. On Tuesday, she launched its replacement, the eponymous Valeria, an apparel brand. "It has more intention behind it," Lipovetsky said, of the difference between the two brands.
Influencer Elsa Majimbo on securing fashion partnerships and ‘making money’ Comedian-chess champion-influencer Elsa Majimbo took some time to chat about her rise to social media stardom and fashion favorites, ranging from cozy pajamas to Valentino.
Glossy Pop Newsletter: Inside the runaway success of Anine Bing’s Nico Bag In November 2021, Anine Bing launched the Nico Bag, a $350 baguette style in a houndstooth fabric. It sold out within 24 hours and accumulated 4,500 new email sign-ups by those entering a waitlist to purchase when replenished.
Influencer Amber Fillerup’s Dae raises $10.6 million With the new investment, Clark said the brand plans to focus on building its Sephora partnership by "meeting customers in real life and doing more activations." Continuing influencer relationships and leveraging social media and digital advertising are also priorities.
Cupcakes & Cashmere’s Emily Schuman launches candle brand Lavune Unlike the generation of influencer hopefuls growing up today, Emily Schuman (553,000 Instagram followers) didn't know a career as an influencer was possible in 2008, when she started her blog Cupcakes & Cashmere at age 24. The term “influencer” didn't even exist at the time. Schuman became one of the...
Glossy Pop Newsletter: How Deux made cookie dough an influencer staple Most of the brands I follow closely sell lipstick, skin care, sweaters or bags. But since its 2020 launch, I've been obsessed with the trajectory of one brand whose products cannot be worn and require refrigeration. I'm talking about Deux, the 'better for you' cookie dough brand that's become as...
How brands are making e-commerce feel like social media Social media is changing every day. But one thing that seems to be holding true is the power of video, particularly when it comes to influencing and selling products. An emerging way brands are leveraging this is by integrating video, some TikTok-inspired and some directly from TikTok, onto their e-commerce...
With Weedie Parker accessories, Edie Parker reaches younger shoppers Edie Parker is known for its customizable acrylic clutches, favorites of chic brides and often seen on the red carpet. But since 2021, it's been diversifying its bag assortment with a line of "Weedie Parker" styles. They are, technically, part of the brand's Flower collection, a high-design assortment of cannabis...
Glossy Pop Newsletter: Beauty brands are trying to reinvent glycerin For years, beauty's experienced countless far-flung trends. Among them: crystal-infused skin care, 10-step skin-care routines, and the rise and fall of "clean" beauty. But now, skin care is going back to basics.