Glossy Pop Newsletter: At Hally House, Bama Rush students are the new influencers It's Spring Break season, Coachella kicked off on Friday, and brands have been trying to figure out the best ways to engage. For Hally, the Gen-Z-focused hair color brand, the answer was not in California, but rather in Aly's Beach, Florida — a small town located a four-hour drive from...
RMS Beauty celebrates growth with 360-degree marketing campaign A "clean" beauty brand founded by makeup artist Rose-Marie Swift, RMS Beauty sold a majority stake to investment firm Highlander Partners in 2021. Terms of the deal were not disclosed, but it was estimated that the brand had reached around $30 million in annual sales at the time. The same...
For creators and former bloggers, Substack offers a renaissance — and a new revenue stream In Substack, creators are finding a new hub for community and like-minded fashion fans, fueled, in part, by an active comments section that harkens back to the early days of blogs.
How Warby Parker and Herbivore are leveraging the solar eclipse in brand marketing Warby Parker's first time messaging a solar eclipse in its marketing was not in 2024. The 14-year-old brand first distributed ISO-certified eclipse glasses around 2017's "Great American Eclipse." As co-founder Neil Blumenthal told Glossy, "Who doesn't love a celestial event?" Ahead of the 2024 Total Eclipse on Monday, the brand...
Glossy Pop Newsletter: What Vacation did next — How the 3-year-old brand continues to shake up the sunscreen category On March 5, Vacation built upon its Ulta Beauty distribution by entering select Target stores, with a focus on high-volume doors near college campuses. In 2023, the brand achieved 200% year-over-year sales growth, and it's projecting comparable growth this year. By the end of April, it will have launched six...
Katie Sturino on bringing Megababe to the masses "Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big." Also on the podcast,...
Why beverage brand Liquid Death just collaborated with two beauty brands According to Dan Murphy, svp of marketing at water and beverage company Liquid Death, it's a bit of a "happy accident" that the company's collaborations with megabrand E.l.f. and the Netherlands-founded grooming brand Reuzel launched within a week of each other. The E.l.f. collab, dubbed "Corpse Paint," launched on March...
Glossy Pop Newsletter: How Béis uses social listening to foster a community of superfans Béis, the Shay Mitchell-fronted luggage brand, has been growing at a rapid clip. As recently reported in Glossy, the brand reached $200 million in annual revenue in 2023, marking a 180% increase year-over-year. And, it expects 2024 to be even bigger. One key strategy driving its growth is simply listening...
How two Gen Z sisters got their hair-care line on the shelves of Target Sisters Sadie and Abby Bowler started working on their brand at ages 16 and 18, respectively. They developed the formulas for three years before launching the brand, called SadieB, in 2022. Sadie is now 21, and Abby is 22. In late February, SadieB launched in Target.