Glossy Pop Newsletter: How and why Glow Recipe anonymously cast its biggest-ever campaign For as much ink is spilled about the power of the influencer, it is equally important nowadays that a brand build a loyal community. Glow Recipe, the 9-year-old Korean skin-care company, has spent 2023 investing in both.
Glossy Beauty Pop: 10 learnings about the power of the influencer from the inaugural event With an understanding that creators are influencing the future of the beauty industry, not to mention founding many of its notable brands, we invited top influencers and celebrities, alongside the brand founders collaborating — and co-founding — with them, to speak. Here are 10 key learnings from the day.
Sarah Jessica Parker on her beauty philosophy and approach to social media Sarah Jessica Parker is currently starring in the second season of the "Sex And The City" spinoff, "And Just Like That." She is also in the "second season" of her partnership with RoC skin care. As an ambassador for the over 65-year-old drugstore skin-care brand, Parker is promoting its products,...
‘Emily in Paris’ star Ashley Park on her brand partnerships and beauty prep for acting roles Ashley Park is having a good year. The "Emily in Paris" actor and singer is starring in a new movie, "Joy Ride," which came out early this month. And she's also been busy building up her brand partnerships. At the end of last year, she worked with Rent The Runway...
Glossy Pop Newsletter: LED face masks are the beauty tool people are actually using If you think you've seen a growing number of selfies featuring lit-up face masks, you're not wrong. LED masks are indeed on the rise. In keeping with the Covid-era boom of next-level at-home skin- and self-care, consumers are continuing to amplify their self-care routines with these high-tech, high-investment and very...
Phlur co-founder Chriselle Lim on the importance of ‘being nimble and able to adapt to different platforms’ In 2022, Chriselle Lim and Ben Bennett, re-launched Phlur, a dormant "clean" fragrance brand at the time, with The Center founder Ben Bennett. The brand was a near-instant success, with its first fragrance, Missing Person, going viral on TikTok.
Benefit goes big on TikTok Shopping for its new mascara launch The makeup brand onboarded with the social app’s shopping platform five months ago, as one of its earliest testers. The mascara will be available solely on TikTok for 48 hours beginning July 26, before it is available at Benefit's other retailers and even its own retail and e-commerce channels. To...
The Glossy Pop guide to influencer-founded brands Though much is made of the frequency at which celebrity brands launch, brands by influencers -— defined here as people who started and built their careers on social media — have outpaced them. Covering makeup, candles, activewear and supplements, this guide is the result of months of talking with influencers...
Glossy Pop Newsletter: The path to acquisition for influencer-founded brands Influencer-founded brands have become a beauty category unto themselves — so much so that Glossy Pop created a whole guide to who's created what. In the year and a half since the guide went live, the landscape has continued to shift. Many new brands have launched, others have gone out of...