School is back in session — and for brands, going on tour and visiting campuses is catching on. The latest to hit the road is Glossier, with its You Look Good tour.

This week, a look at Tarte — including an interview with founder Maureen Kelly — about how the brand prioritizes community, alongside its extensive work with influencers.

Guide Beauty launched in 2020 with a small edit of makeup. It was founded by makeup artist Terri Bryant who had lost some of the dexterity fundamental to her job as a result of Parkinson's. In 2022, the brand brought on actor Selma Blair, who was diagnosed with MS in...

Julie, launched a year ago by Starface and Plus founders Brian Bordainick and Julie Schott, alongside Amanda E.J. Morrison, is setting out to educate college students about the brand and its sole product: emergency contraceptives.

In June 2022, personal-care brand Curie formed the "Sniff Club." The Club started with 50 members, and it now has 1,000. Curie sends new products to Sniff Club members 3-4 months in advance of their launch dates and does not require them to sign NDAs.

On Friday, Hotel Lobby Candle launched its first candle collaboration with an actual hotel, Aspen's Hotel Jerome. That includes taking up residence in the hotel's lobby, where the candle's scent will become the signature scent.

In late August, 2-year-old Merit Beauty launched its first eyeshadows. "It was the most requested product, but it's the least worn product by our community," said Aila Morin, Merit's svp of brand, growth and innovation.

By the time I got off the subway at 9 a.m. on Thursday to attend the press preview for Djerf Avenue's four-day pop-up shop on Spring Street, the line had already been forming for over three hours. The pop-up would open to the public at 10 a.m. It was the...

Bubble skin care already lines the shelves of Walmart, CVS and Ulta — but the brand, launched in 2020, is now looking to take over college campuses.