Dr. Shereene Idriss on building a community and rarely accepting brand partnerships For the past 10 years, Dr. Shereene Idriss has been a practicing dermatologist in New York City. And in 2018, she also became a social media star. Today, Dr. Idriss has 657,000 followers on Instagram, 441,000 on TikTok and 704,000 on YouTube.
Dove’s latest self-esteem campaign encourages women to ‘Free The Pits’ The beauty industry has tried to normalize, and even embrace, the imperfections that come with simply having a body. We now embellish our zits with colorful patches. And brands like Topicals encourage customers to celebrate the process of treating ingrown hairs and eczema. Armpits have already gotten the skin-care treatment,...
Glossy Pop Newsletter: College has become beauty marketing’s biggest opportunity Brands are continuing to think of creative ways to engage college students. This week, a look at three brands and their strategies.
Neutrogena is tackling gamified social content Neutrogena's newest ambassador, track and field Olympian Sydney McLaughlin-Levrone, has her first big brand assignment. The 24-year-old gold medalist, who holds the world record for 400-meter hurdles, is adding "host" to her resumé. Neutogena's appointed her the leader of a cast of social-savvy dermatologists and influencers in the brand's new...
YSL Beauty taps 5 Gen-Z stars for Myslf men’s fragrance campaign YSL is the latest brand to tap a collective of creatives, for its new fragrance campaign. The five men featured in the statewide ads are "Stranger Things" actor Finn Wolfhard, rapper Lil Yachty, "Wednesday" actor Hunter Doohan, musician Steve Lacy and TikTok star Noah Beck.
Ulta Beauty launches The Joy Project to help shoppers silence their inner critics Ulta Beauty's next big mission is to spread joy to its shoppers. The retailer has partnered with author and podcaster Mel Robbins (4.9 million Instagram followers, 2 million YouTube followers and 1.7 million TikTok followers) to launch The Joy Project, a long-term initiative through which the retailer will focus on...
Glossy Pop Newsletter: The New Community Playbook — Brands are adding customers to the PR list A couple of years ago, Lindsey Carter, founder of activewear brand Set Active, began noticing people "ripping apart brands for sending PR packages to bloggers who get 50 [of them] a day," she said. Today, Set Active sends PR packages — the same ones it sends to influencers — to...
Essence Makeup leans into long-form TikTok content with its ‘Effortful Makeup Awards’ Essence's latest TikTok campaign is an investment in longer-form content. Created with the creative agency Movers + Shakers, the campaign is multi-faceted, with its centerpiece being an IRL award show in Los Angeles, which will be recorded and mined for content for Essence's TikTok page, which has 2.2 million followers.
Pavise goes provocative with a digital campaign likening sunscreen to condoms On Wednesday, 7-month-old sunscreen brand Pavise is launching a new digital campaign to promote its "Pleasure Pack." A new SKU for the brand, the $26 Pack is composed of five trial sachets of its hero SPF product, each designed to resemble an individually wrapped condom. The cheeky campaign riffs on...