Fashion and beauty brands are using TikTok as a testing ground for creative video strategies Sponsored by QuickFrame by MNTN Beauty, fashion and luxury brands have discovered that TikTok is not only a necessity in and of itself but a sandbox for testing and optimizing creative for audiences beyond the platform’s boundaries — including viewers across CTV and multichannel video campaigns. While TikTok is a...
To keep Gen Z engaged, brands are leaning on UGC and refreshed video ads Sponsored by QuickFrame by MNTN As Gen Z consumers spend more time scrolling and streaming than ever, video marketing has become a critical approach for fashion, beauty and luxury brands to engage with these audiences. To be effective, however, brands targeting Gen Z must ensure their video ads reflect the...
What marketers are learning about video ads through data insights Sponsored by QuickFrame by MNTN Fashion, beauty and luxury brands are embracing video ads, from social media to connected TV, as they strive to reach a wide range of shoppers. The nature of video ads is transforming, however, as CTV brings performance marketers increasingly to the fore of the video...