Priya Rao

Priya Rao

Priya Rao

  • What happens after bankruptcy?

    As coronavirus continues to surge, filing for bankruptcy has become a necessary step that companies from Neiman Marcus to JCPenney to Muji have leaned on. And it is expected to become a more popular move for retailers and brands as the year trudges on with economic uncertainty. But, there is...

  • Hum Nutrition’s Walter Faulstroh: ‘There is a health crisis, but the mental well-being of everyone is so key’

    For the latest edition of #LFH, our weekly Instagram Live series on how fashion and beauty brand founders are adjusting to leading from home, Glossy executive editor Priya Rao chatted with Walter Faulstroh, co-founder and CEO of Hum Nutrition.

  • Augustinus Bader makes widest product push yet

    With an expansive new product assortment, luxury skin-care company Augustinus Bader continues to to rival other cult lines like La Mer and Biologique Recherche. This month it launches three new products: The Cream Cleansing Gel, its first offering in the cleansing category, on July 9, and on July 20, The...

  • sephoraSephora takes steps to improve equity and inclusion in stores

    Sephora is taking more actionable steps to improve equity and inclusion in its store environments. The LVMH-owned retailer has begun work on a company research national study that will include quantitative and qualitative data to evaluate racially-biased and exclusionary treatment in Sephora store environments and throughout the retail landscape. Once...

  • How brands are using Snapchat for ‘gamified’ beauty moments

    As the coronavirus pandemic wages on, now disrupting large Southern states like Texas and Florida, Snapchat is leaning into gamified, play moments to entice more beauty brands and users.

  • Why layaway payment programs are surging in beauty

    While there have been some winners in the beauty category saw a 14% decline in sales year-over-year in the first quarter. In tandem with a loss of sales, beauty companies, many of which are in the luxury segment, are increasingly getting into bed with buy-now-pay-later services.

  • Clean color brand Kosas leans further into personal care

    Off of its Series B raise in January, clean color brand Kosas continues to bet on the personal care category. Following its hyaluronic lip balm launch last year, Kosas is debuting its first deodorant, containing AHA, called Chemistry.

  • How Amorepacific customized Mamonde’s U.S. merchandising strategy

    Following the success of K-beauty brand Laneige in the U.S., Amorepacific is attempting to capture another type of K-beauty customer with sister brand Mamonde.

  • Sephora and Instagram go after younger shoppers

    On Tuesday, Sephora announced that it is partnering with Instagram on a digital storefront that allows customers to purchase directly from the beauty retailer’s feed and Stories. More than 80 Sephora brands will be available via Instagram Checkout, including exclusives like Drunk Elephant, Tatcha, Lawless and Summer Fridays. Sephora sells...