As payments platforms pitch more services, some brands fear too many options In conversations with Modern Retail, some brands questioned the value of having too many buy now, pay later-style options on their checkout, wondering if it would look too cluttered and scare away the shopper.
Why Tampon Tribe’s Jennifer Eden is aiming for sustainability at scale About half of Tampon Tribe's sales are business-to-business, putting its clean period care products in places like hotels and corporate campuses. Jennifer Eden spoke with Modern Retail at the eTail West conference in Palm Springs about the tampon brand's focus on sustainability.
Brands are mulling the UGC versus influencers conundrum Some brands are more interested in making user-generated content part of their video strategy rather than influencer marketing.
At eTail West, DTC brands are thinking about AI, product drops & growth strategies AI personalization, product drops and wholesale expansion were some top-of-mind strategies at this year's eTail.
Lovesac CEO Shawn Nelson on why speaking to young people is ‘fundamental to who we are’ Lovesac increased its advertising and marketing spend by 10% last quarter as part of its continued plan to drive net sales among young shoppers.
How retail conferences like eTail have evolved over the last 25 years ETail West is celebrating its 25th year at its conference in Palm Springs starting on Monday. Here's what's in store for the event this year.
DoorDash adds Sephora in push to diversify quick-delivery offerings DoorDash is adding Sephora to its lineup of non-restaurant retailers, which will bring about 340 new brands to the app-based delivery service.