Brands are increasingly recognizing the potential of the gaming industry to connect with people in an immersive way and potentially foster technological innovations. 

When the company opened its first physical store in 2016, the results went beyond expectations. Now physical stores have taken up a little over 50% of Miss A’s total sales. 

In search of media attention and new consumers, luxury brands like Prada and Burberry are bringing their A-game to sports.

Footwear retailers' use of concept stores to host their localization strategies is a culmination of some of the latest trends in the industry. Shoppers are craving in-store shopping and brands are increasingly pushing personalization as a strategic brand priority.

Through brick-and-mortar retail, Wilson wants to tell the brand’s athletic roots directly to shoppers in an in-person setting.

Jim Fogarty, CEO of FullBeauty Brands, spoke to Modern Retail about his plans for Eloquii and how the acquisition could drive growth for the company.

Funding for startups in 2022 dropped 31% from its height in 2021, according to data from PitchBook released last month. Experts said that while other discretionary categories like electronics, apparel and home furnishing have seen people cut back on spending, the same has not been true for beauty.    

Store closures are standard practice among big-box retailers, who often evaluate the profitability of each location. In this round of closures, however, more retailers are taking the digital experience into consideration as well as the location and appropriate size of their stores.

​​Retailers have been creating catchy jingles on television and radio for decades to drive brand awareness and consideration. However, on TikTok, marketers have to adjust to a platform’s short-video format, its ever-changing trends and work with its unpredictable algorithm.