Perhaps fashion’s “see now, buy now” experiment has legs after all — but most designers still won’t benefit. As Zara, H&M and Forever21 face a number of challenges and Amazon offers its own affordable apparel, an even faster competitor joins the ranks.

Announced Wednesday, Ipsy is introducing an e-commerce site called Shopper, which sells more than 200 brands including Bare Minerals, Smashbox Cosmetics and Tarte Cosmetics. Previously, Ipsy members could not buy beauty products directly through Ipsy. To help guide and refine the member experience, Ipsy has brought on Walmart.com's Fernando Madeira...

The former boys’ club of venture capital is starting to bet on beauty.

As direct-to-consumer e-tailer Brandless expands with a suite of beauty tools and clean skin-care products, it’s hoping to land on the bargain beauty sweet spot.

While fake beauty products have long been found in flea markets and massive e-commerce marketplaces, social media platforms are now a favorite destination of those looking to lure in unsuspecting fans of brands such as Urban Decay, Fenty Beauty and Kylie Cosmetics.

With the increase of livestream shopping to facilitate cross-border shopping, savvy Chinese customers are eager for the American shopping experience — including beauty.

Starting this month, Like to Know It begins a paid partnership with Ulta Beauty, including weekly posts on Like to Know It’s own Instagram account. This is the first time Like to Know It has sold this type of advertising on its Instagram handle, @liketoknow.it, and Ulta is the first...