The “premiumization” of drugstore beauty brands has also been a hot topic on TikTok and online beauty forums.
Tarte is in the process of “reviewing” its creator program to make changes for diversity and inclusivity, said the brand's CEO Maureen Kelly in a new TikTok video.
Andrea Harrison, vp of merchandising for beauty and personal care at CVS, joins this episode of the Glossy Beauty Podcast to talk about how CVS has been experimenting with new in-store formats, what beauty trends are on her radar and what CVS looks for in startup brands ready to enter...
Founded by former Wildfox designer Kimberly Gordon in 2018, Selkie rose to fame in 2020 when its Puff Dress became an unlikely pandemic cult item. Now, the brand is focused on cultivating its newfound fans into repeat customers.
"I would like to understand how people think that they will be able to create shareholder value without doing sustainability."
Launched by Paramore lead singer Hayley Williams and her longtime hairstylist Brian O’Conner in 2016, the brand has been making its way into the biggest national retailers as it experiences double-digit growth.
Good Dye Young, the vivid hair-dye brand founded by Paramore lead singer Hayley Williams and her hairstylist Brian O’Connor, is making its way into all Ulta Beauty stores and online.
On TikTok and Instagram, ads for for acne care are being run by brands making bold claims and emphasizing clear skin to grab eyeballs quickly in a rapid-scrolling environment.
Chocolate supplement brand Sourse has secured a seed round as beauty wellness attracts investors’ attention.