Facebook rolls out shoppable livestream programming Pandemic restriction lifting means more people will be heading back into stores this summer, but Facebook is still betting big on livestream shopping.
#SkincareTwitter: The BIPOC influencers driving the conversation While Instagram and YouTube are generally regarded as top beauty platforms, the skin-care conversation has taken off on Twitter.
NFTs make their way to beauty From nails to fragrance, the first beauty products are featured in NFT format with a physical component to accompany the purchase.
Kosas takes beauty e-commerce sampling to the next level As the beauty industry rethinks product testers, Kosas is rolling out a new e-commerce approach to sampling.
Jason Wu teams up with Wendy Yu’s luxury beauty startup Fashion designer Jason Wu collaborates with Wendy Yu's luxury beauty startup Yumee for an "East-Meets-West" gift set.
How Bliss tapped into TikTok for its Gen-Z evolution Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.
Instant delivery apps have post-pandemic staying power for beauty Even with stores reopening, brands and customers continue to turn to delivery apps to buy a wide range of products.
Melissa Butler on The Lip Bar’s distribution strategy: ‘I never really wanted to be in department stores’ In a talk during the Glossy Beauty Forum held on May 4, The Lip Bar CEO Melissa Butler discussed her brand's expansion to Walmart and Target, as well as its growth trajectory during the pandemic.
‘Everybody’s in the mood to travel’: Beauty brands shift marketing from self-care to wanderlust With the vaccine rollout becoming widespread, brands are testing the waters with travel-related marketing.