“It's still so surreal right now. I'm just in shock." Trinidad Sandoval talks about her ultra-viral demonstration of Peter Thomas Roth's eye tightener.

With a growing wholesale business and ambition to become a full-fledged lifestyle brand, gender-neutral candle and fragrance label Boy Smells announced its first CEO yesterday. 

Famous for its socially conscious activism, soap brand Dr. Bronner's receives a flood of online vitriol over its new push to get employees vaccinated.

Influencer Daisy Marquez is the face of Morphe’s first-ever lip-plumping gloss that launches today as more influencers dissolve fillers and opt for other ways to achieve the full-lip look.

Even prior to the pandemic in 2019, the Hudson Valley was described as “the new Hamptons” due to a flood of vacation home buyers from New York City. That trend has only accelerated as city professionals flocking to Hudson made it one of the “Zoom towns” that have emerged in...

Beauty and wellness founders brand founders weigh in on the rise of mushrooms, including its parallels to CBD, the new mushroom culture and the way they're explaining adaptogens.

Walmart launches U.K. skin-care startup Skin Proud as it ramps up its selection of trendy startup beauty brands.

Thanks to the viral obsession over the University of Alabama sorority pledges on TikTok over the past week, everyone now knows what The Pants Store is.

With concerns about influencer fatigue on the rise, brands are looking to new models of promotion.