DTC Gen-Z hair-dye startup Hally enters Ulta Beauty With funding from the investor behind Peleton and Warby Parker, hair dye brand Hally launched at Ulta Beauty on Monday with a focus on Gen Z.
Luxury beauty turns to Snapchat and Instagram filters for ‘virtual word of mouth’ As heritage luxury beauty brands increasingly seek out ways to reach Gen Z digitally, their AR filters are not just for public sharing.
MAC Cosmetics collabs with Xbox to reach gamer and cosplay communities One of the earliest brands to get into gaming, MAC Cosmetics is teaming up with Xbox for the first time this Halloween.
‘Democratized’ clean beauty attracts investors as Innbeauty Project receives funding round The investment firms behind premium clean skin-care labels Tatcha and Youth to the People are now setting their sights on affordable price points in the clean category with investment in Innbeauty Project.
Deciem set to launch in Mexico at luxury department store El Palacio de Hierro Following its acquisition by Estée Lauder Companies, Deciem is continuing its international expansion with a retail launch in Mexico.
Nars Cosmetics launches on Drest app As part of its ongoing embrace of new digital platforms, makeup brand Nars Cosmetics is one of the earliest adopters of the new beauty feature on editorial fashion game app Drest.
Celery juice makes its way to the wellness-to-skin-care pipeline Wellness gurus, celebrities and social media have all helped boost celery as the latest health food trend to expand to skin care.
Robot manicures are the newest way to get people back in the office With only around one-third of workers interested in going back to the office, buildings are rolling out perks to try to maintain corporate tenants. The latest of these: the robot manicure.
Live Tinted becomes first South Asian-owned makeup brand to launch at Ulta Beauty Founded by influencer-turned-beauty CEO Deepica Mutyala, inclusive beauty brand Live Tinted makes its Ulta debut this week.