Why non-beauty influencers are beauty’s next big stars Years ago in the beauty world, celebrity ambassadors were joined by the first wave of beauty influencers on social media. Now, the next wave of influencers is upon us.
Memes, ‘Halo’ and TikTok: Inside Dr. Squatch’s 400% growth Already behind a cult following, pop-culture collabs, funny videos and Instagram memes, online soap brand Dr. Squatch is now moving into IRL sales.
Glossier is betting big on experiential retail again Known for their exclusive velvet ropes and long lines pre-pandemic, Glossier's physical stores are making their comeback with an even bigger focus on experiential retail than before.
Dyson enters Oculus store with VR shopping experience As brands create more immersive virtual shopping experiences, Dyson is betting on Oculus as a new shopping space.
What’s Gen Z’s next big app? In addition to TikTok, beauty executives at this week’s Glossy Beauty Summit in Palm Springs discussed the up-and-coming apps that their companies are experimenting with to reach the Gen-Z consumer.
Charlotte Tilbury steps further into the metaverse A year after launching its VR online store, Charlotte Tilbury Beauty is doubling down with a new social shopping feature.
AI beauty tech goes after the male consumer From virtual makeup try-on to skin analysis, AI beauty technology has long been targeted mainly toward women. Now, brands are seeing AI's potential for the men’s market.
ComplexCon 2021: Female-owned brands break up a boys’ club Trends at this year's comeback ComplexCon included an influx of female-owned and beauty brands.
Benefit Cosmetics is upping its global DTC checkout experience LVMH's Benefit Cosmetics revamps checkout with third-party partner Bolt.