An on-the-ground account of the wait for the shuttle that TikTok influencers have been ranting about.

As Coachella made its pandemic return over the weekend, it was clear that boho style’s chokehold on the music festival has waned as "Euphoria"-style eye gems and fashion have ascended.

As Ariana Grande’s R.E.M. Beauty launches in Ulta Beauty on Tuesday, the brand is being featured in the retailer’s first in-store Oculus promo. 

Offering bulk in-store beauty refills has been a longtime practice of niche zero-waste refill stores. Now, the practice is catching on among major international brands.

With the rise of wearable NFTs and virtual makeup looks popping up in the metaverse, AR beauty tech companies are making their way into the space. 

With a growing number of major beauty brands launching NFTs, platforms are springing up to make purchasing the digital artworks as easy as ordering a tube of lipstick.

Part spa, part social club, new wellness-driven spaces are popping up in U.S. cities.

As product potency becomes a buzzword in skin care, new brand Exponent launched with a mix-at-home setup.

Starting out on Etsy and made by hand in the kitchen of co-founders Alex Kummerow and Julia Wills, skin-care brand Herbivore is now a rainbow-colored powerhouse with $15 million in Series A funding and distribution at Sephora.