Ulta ramps up Conscious Beauty program with new advisory council  Now two years old, Ulta Beauty’s Conscious Beauty program continues to expand.
Tower 28 announces finalists for third Clean Beauty Summer School program Tower 28 is entering its third year of its Clean Beauty Summer School program for BIPOC beauty founders.
AAPI Heritage Month inspires beauty collabs  Following the beauty industry’s support of the Stop Asian Hate movement last year, beauty brands are expanding their involvement in AAPI Heritage Month with special-edition sales, advocacy and support for non-profits.
Rave culture has turned beauty into a giant dance party With music festivals and concerts back in full swing, beauty is embracing the rave spirit.
‘No one understands beauty more than drag queens:’ Queens emerge as founders at DragCon’s return DragCon, a three-day event, was extra as ever, with glamorous outfits, fabulous performances and an active beauty presence.
Beauty & Wellness Briefing: Beauty’s collab culture has taken over the nail category As beauty collabs have stretched far beyond the makeup category, nail-care collabs are becoming as common as those for eyeshadow.
Post-ironic ‘affirmation’ memes are the antidote to Instagram’s motivational content A parody of the pastel-colored motivational quotes that have overtaken Instagram, cult “affirmation” accounts are now attracting sponsored beauty content.
The ‘memeification’ of Depp v. Heard now involves multiple beauty brands While celebrity trial sensationalism used to happen on cable news, obsession over the Johnny Depp-Amber Heard lawsuit has been playing out on TikTok. In addition to a flood of posts by influencers and regular users making light of domestic violence claims, beauty brands are getting dragged into the mix...and some...
Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity for brands In search of new social marketing opportunities beyond Instagram, beauty has found its way onto WhatsApp. Dior is the latest to launch a dedicated campaign on the platform.