With the highest inflation in 40 years causing skyrocketing prices of staples like gas and groceries, more consumers are looking to downgrade their beauty products. 

As the original platform that gave rise to the beauty influencer, YouTube is ramping up its shopping links features with a focus on beauty as the catalyst. 

Shroomboom taps into the growing mushroom boom, offering fashion, beauty and wellness products made out of mushrooms.

Light on beauty YouTubers and heavy on TikTokers, VidCon’s pandemic comeback showed the changing face of the beauty influencer industry. 

Initially launched as an informal weekly Zoom gathering of beauty founders at the start of the pandemic, BeautyUnited is establishing itself as a formal nonprofit organization with a new executive hire. 

There’s no doubt that indie beauty startups often rely heavily on influencers to drive visibility. But once the brands earn coveted shelf space in beauty retailers, they may be neglecting one important “influencer”: the store associate. 

An influx of beauty brands celebrated Juneteenth, which became a federal holiday in 2020, over the weekend.

With over 1 billion global users watching nearly a movie’s worth of videos per day, TikTok has cemented itself as a crucial social platform for fashion and beauty brands.

At a time when the LGBTQ+ community is increasingly being targeted with hate, violence and discrimination, beauty brands are incorporating activism into their Pride campaigns.