Tatcha CEO Mary Yee on how the brand is keeping the self-care effect alive With people’s lives back in busy mode in 2022, skin-care brand Tatcha is leaning into psychodermatology and self care.
CeraVe and E.l.f. Cosmetics rank as top beauty brands for Gen Z With success on TikTok and accessible price points, E.l.f. Cosmetics and CeraVe are the top makeup and skin-care brands for Gen Z, according to the results of a new report.
Abby Roberts launches collab with Morphe: ‘I’m trying to be the rock star, not the girlfriend’ It should come as no surprise that makeup TikToker turned rising rockstar Abby Roberts did all her makeup looks for her music videos and on tour opening for Halsey.
Paris Hilton’s 11:11 Media partners with Urban Decay for ‘Cryptoween’ Roblox event Following her virtual New Year’s Eve and Neon Carnival parties in Roblox, Paris Hilton is now bringing a Halloween party to the metaverse.
People are flying across the world for TikTok’s viral hairstylists From Thailand to Los Angeles and England to St. Louis, there's no journey too long for Gen Z clients seeking appointments with their favorite hairstylists on TikTok.
TwitchCon’s beauty scene: ‘Euphoria vibes, but make it gaming’ While coverage of TwitchCon mostly focused on the injuries at Intel and Lenovo’s foam pit, beauty brands had much smoother activations.
AI skin analysis e-tailer Coralai launches for professional category As professional skin-care brands and estheticians look to expand their sales channels, a new platform is bringing them an e-commerce opportunity via AI skin analysis.
Cosplay influencers star in Essence Makeup’s first Twitch campaign From e-girl blush to colorful hair, the impact of Twitch's cosplay influencers can be seen across mainstream beauty trends. Beauty brands have finally taken notice.
TikTok and Instagram surpass Snapchat for brands’ AR filters From virtual makeup looks to contouring guides, brands are turning to TikTok and Instagram more than Snapchat for AR filter campaigns.