With numerous traditional and e-commerce distribution channels available to brands and with the pandemic phase of Covid-19 reportedly drawing to a close, Glossy’s Annual Report examines the state of fashion sales and distribution channels to understand emerging trends and to provide brands with the intelligence needed to shape marketing and...
With numerous traditional and e-commerce distribution channels available to brands and with the pandemic phase of Covid-19 reportedly drawing to a close, Glossy’s Annual Report examines the state of beauty sales and distribution channels to understand emerging trends and to provide brands with the intelligence needed to shape marketing and...
Glossy’s proprietary research of the top overall performing influencers is derived using audience reach, non-sponsored engagement ratio, brand prominence and sponsored engagement ratio. From this, Abby Roberts, Plastique Tiara and Emma Chamberlain are ranked among the most beneficial people for brands to work with now.
Fashion weeks have had a transformative two years. In many ways, the pandemic has accelerated a democratization of access that was already underway. Plus, leading fashion brands were forced to adapt their approaches to fashion weeks and runway shows, in general. With fashion week in flux, Glossy conducted a study...
The term “clean beauty” has surged exponentially in Google search volume, jumping from a 22% increase from 2018-2019 to a 41% increase from 2019-2020.1 On social media, the hashtag #cleanbeauty has seen plenty of use, with Instagram containing over 4.4 million posts and Tiktok boasting over 499 million views of...