Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...

Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...

Despite a lot of hype surrounding non-fungible token drops and cryptocurrency investments, blockchain technology is lagging well behind other emerging technologies in widespread adoption. For this report, Glossy+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate the technologies in...

This is the second part of a research series on the most popular emerging technologies. For this report Glossy+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to...

Five years ago, marketers were more eager to invest in virtual reality than in augmented reality. But since that time, their priorities have shifted. In 2022, more marketers are using AR for brand engagement and sales than are still dabbling in VR. Glossy+ Research surveyed 388 industry professionals from agencies,...

With numerous traditional and e-commerce distribution channels available to brands and with the pandemic phase of Covid-19 reportedly drawing to a close, Glossy’s Annual Report examines the state of fashion sales and distribution channels to understand emerging trends and to provide brands with the intelligence needed to shape marketing and...

With numerous traditional and e-commerce distribution channels available to brands and with the pandemic phase of Covid-19 reportedly drawing to a close, Glossy’s Annual Report examines the state of beauty sales and distribution channels to understand emerging trends and to provide brands with the intelligence needed to shape marketing and...

Glossy’s proprietary research of the top overall performing influencers is derived using audience reach, non-sponsored engagement ratio, brand prominence and sponsored engagement ratio. From this, Abby Roberts, Plastique Tiara and Emma Chamberlain are ranked among the most beneficial people for brands to work with now.

Fashion weeks have had a transformative two years. In many ways, the pandemic has accelerated a democratization of access that was already underway. Plus, leading fashion brands were forced to adapt their approaches to fashion weeks and runway shows, in general. With fashion week in flux, Glossy conducted a study...