Exclusive: Sephora bets on fragrances made for sensitive skin with new Clean Reserve launch Sephora to expand its clean fragrance category next week with a line of water-based perfumes developed for sensitive skin and marketed toward lapsed fragrance users.
Fragrance sales are surging, so how will MoCRA change things in 2024? In the face of new regulation and increased consumer demand for safer products, there’s a race underway to lead the new clean fragrance marketplace.
What Stride Consumer Partners’ investment in Odele signals for clean beauty in mass stores Industry leaders say clean beauty has reached an important inflection point in mass stores like Target and Walmart.
How beauty execs are meeting their customers where they are now Top beauty executives discussed omnichannel distribution at the Glossy Beauty and Wellness Summit in Santa Barbara.
How strategic marketing investment has evolved On the second day of the Glossy Beauty and Wellness Summit in Santa Barbara, beauty and wellness executives gathered into working groups to discuss the challenges they’re currently facing. In a session about marketing challenges, candid discussion included how to demonstrate a return on investment across marketing initiatives, how to...
How Adwoa Beauty achieved growth at Sephora Addo has grown her indie textured hair-care brand, Adowa Beauty, through uncharted territory and is currently a Sephora-exclusive brand. She raised $4 million dollars in 2022, doubled her team in 2023 to 16 employees and launched globally in Sephora stores this week. Addo spoke about launching and maintaining her brand...
Why owning product formulas is a secret to brand growth, funding and a successful exit strategy in beauty The founders of Black Girl Sunscreen, Crown Affair and more weigh in on the pros and cons of beauty product formulation ownership.
FDA announces industry-changing regulation on eye makeup and remover under MoCRA On Wednesday, the FDA postponed the enforcement of MoCRA for six months, but still hasn’t answered important questions brands and manufacturers need resolved to begin compliance.
Weekend Briefing: E.l.f Beauty hikes earnings outlook, while Estée Lauder Companies cuts full-year forecast Last week, E.l.f Beauty reported sales in its fiscal second quarter at $215.5 million, up 76% from the same time last year, and raised its outlook for the 2024 fiscal year. Also on Wednesday, Estée Lauder Companies cut its full-year forecast after a 10% dip in sales, partially attributed to...