Tanger Inc, which owns and operates 38 off-price outlet shopping centers across the U.S. and Canada, is leveraging its growing beauty retailer business to bring shoppers into its outdoor malls. This includes adding full-price stores like Ulta Beauty to better compete with local discount department stores like TJ Maxx and Ross.

The L'Oréal-owned brand seeks to get the most out of the investment with a strategic content rollout, experiential event calendar, exclusive product drop and partnership with Ulta Beauty, all tied to the 30-second commercial. 

Using a 300-square-foot shipping container-like structure as its base, California property development and hospitality company Caruso turned a walkway in its flagship property into a lucrative pop-up shop back in 2016. Now, it hopes to recreate its success in its other properties. 

As the supplement category continues to balloon in size, this strategic investment highlights fundamental changes happening in the vitamin category. As Glossy reported last week, more consumers are choosing to shop from young brands that can prove safety and efficacy in lieu of rigorous regulation. 

There are more than 16 million Americans who suffer from rosacea, but reaching these shoppers has been increasingly difficult for brands that offer products tailored for their reactive, sensitive and redness-prone skin type. As of this week, the rosacea-focused corner of the beauty industry is likely to expand thanks to...

Q1 is the most important selling season of the year for the wellness industry, and as more brands enter the space, those leading in innovation and safety are doubling down on their points of difference.

At NRF’s Retail’s Big Show summit in New York City this weekend, industry leaders discussed the strategies that are helping to curb the retail industry’s worrying rate of returns.

There’s a $100 billion opportunity behind FSA and HSA spending. Taking its cue from the wellness and fitness industries, beauty is primed to join in.

Since adding SMS and MMS messaging to its marketing strategy in August, Alo Yoga now credits 4% of its business revenue to the channel. Armed with a new understanding of how new and existing customers shop through text messaging, the brand is revamping its acquisition and retention strategies for 2024.