How Ulta Beauty turned an experimental accelerator program into a successful pathway for young BIPOC brands The Fifteen Percent Pledge calls Ulta Beauty’s Muse Accelerator program a blueprint for positive systemic changes to the beauty industry. But how did the retail heavyweight take the program from idea to tentpole project in less than three years? As Ulta Beauty prepared to onboard three more mentee brands from...
Unilever enlisted Sofia Richie Grainge to promote Nexxus’s new TikTok-inspired styling range Unilever’s head of beauty marketing sat down with Glossy to discuss Nexus's new partnership with Sofia Richie Grainge, including the brand’s strategy behind the one-year contract, the dissemination of the marketing materials and the ad buy supporting it.
How to create and sustain a hero product’s viral moment, according to 3 top brand leaders What does it take to launch a viral product? And better still, how can a brand successfully turn a product’s sell-out moment into a hero franchise that can help bankroll the company's trajectory for years to come? During the Glossy Beauty Pop event in Los Angeles this week, senior reporter Sara...
As the ‘clean’ and ‘sensitive skin’ categories grow with minimal oversight, brands seek differentiation through third-party certifications As consumer values and needs evolve in an increasingly crowded beauty marketplace, more brands are turning to third-party seals to validate their ingredient, safety and environmental claims.
Confessions of a brand marketer: ‘The more willing you are to take a stand, the faster you’ll gain a loyal following’ Investing in brand marketing in the hopes of driving organic growth and sales, and maybe even going viral, has become a top priority for brands. But how can a company stand out in a saturated market without paying for views? What roles must they fill internally to sustain organic growth?...
Beauty & Wellness Briefing: How brands and manufacturers are preparing for new global regulatory changes Over the next few years, new global regulation of the beauty and wellness industries will dramatically change the way products are manufactured, tracked and marketed. Given the quick influx of new global legislation, it leaves little time for brands to audit their supply chains and business strategies for compliance.
TJ Maxx and Marshalls Parent Company TJX is becoming a beauty retail heavyweight There is a booming business staying true to the deals discount shoppers are accustomed to: 30 to 70% off MSRP. TJX, which owns TJ Maxx, Marshalls and Homegoods, has expanded its beauty footprint with a larger selection and more prestige products.
Beauty & Wellness Briefing: The beauty sections of off-price retailers are getting an elevated makeover A presence in off-price retail channels, which include Marshalls, TJ Maxx, Nordstrom Rack and Saks Off 5th, has long been a sensitive subject among beauty brands based on the fear that selling marked-down products will equate to brand equity dilution. But a peek inside some of these off-price retailers now...
Confessions of a CEO: ‘The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers’ Today’s subject founded her beauty brand less than 10 years ago and has not accepted any investments. She and her co-founder bootstrapped their launch with $50,000 and have only released a small number of products, which she says has been one key to its early and consistent profitability. Her former...