How omnichannel support keeps consumers from souring on fashion and beauty brands It’s not enough that your brand remains accessible on a customer’s chosen channel — that conversation also has to seamlessly transfer to other channels when required.
How to win sales and influence purchases: Five key principles of DTC customer service Direct to Consumer (DTC) brands are disrupting the way we purchase products and our expectations for how the brands we buy from engage with us. By removing the middleman, they are in a unique position to build direct relationships through their control of the entire customer experience. As a result,...