Jen Rapp, vice president of brand marketing, Klaviyo It’s impossible to read the news these days and not see a constant barrage of stories about inflation, recession, the cost of advertising, new privacy regulations and the end of COVID-era e-commerce surges.  For brands, it’s daunting — particularly as customers have...

In a new poll of more than 32,000 consumers, 69 percent of respondents reported spending more online than usual during self-isolation. A deeper dive into the data finds that much of this spending is on products related to personal development, creativity and entertainment.