What to know about shopping on Pinterest As platforms move deeper into the world of commerce, they're rolling out new features every few weeks. For brands that are looking to join the Pinterest shopping movement, these are just a few of the features to know about.
Less ownership, less data: Why some brands refuse to sell on Instagram While buzz has picked up around in-app Checkout since it launched in March 2019, there are companies that have no plans to use the features -- at least, not anytime soon.
Inside the Williamsburg penthouse made for Instagram influencers In a luxury building near the South Williamsburg waterfront, there's an immaculately designed three bedroom, three and a half bath penthouse that rents for $15,000 a month. It's fully decorated with custom furniture, Gucci wallpaper and bookshelves galore, but no one lives in this home. Instead its a space designed...
The leggings war heats up, as more fashion brands move into activewear Last week, digitally native retailer Everlane shared it will be moving into the active market with its “Perform Legging." Those will hit the market on Wednesday and sell for $58 a pair. As more fashion brands cross over into the space and new sportswear brands pop up, the threat of...
Post-bankruptcy, David’s Bridal inches into digital with customer service chatbots Throughout the last year, David's Bridal has focused on improving the in-store experience, where roughly 90% of sales still happen. But to do that, the online experience needed to be elevated, as well -- especially as more direct-to-consumer competitors enter the market with a focus on quality experiences and convenient...
What brands need to know about Instagram Shopping 2020 is set to be a big year for Instagram as it continues to evolve into a bigger e-commerce platform. It's set to be a big sales channel for direct-to-consumer companies and traditional retailers alike, but there are still a lot of questions about how it all works and when...
What Chinese brands dominating apparel sales on Amazon means for the US market With the barrier to entry lower than ever for launching a brand online, Chinese manufacturers are eyeing the U.S. market to sell products directly to U.S. consumers, and largely through Amazon.
Inside Target’s private-label apparel strategy Target now has 41 private-label lines, with roughly half in the apparel and accessories space. Now, with All in Motion, the retailer is setting itself up to take on the growing sportswear market in 2020.
How Instagram is using its @shop account to get up-and-coming brands to sell on the platform Instagram launched the @shop account in May and uses it to feature a new independent brand each day of the week.