The DTC underwear brands gunning to replace Victoria’s Secret As Victoria's Secret continues to struggle and lose market share, a new crop of underwear and lingerie brands are preparing to win over customers and make a name for themselves in the market.
Confessions of a Macy’s employee mid-layoffs: ‘It has been chaotic’ Layoffs reportedly hit several Macy's divisions on Tuesday, as the retailer prepares to reveal at an investors day on Wednesday its three-year growth plan. The Wall Street Journal reported the retailer plans to close 125 stores and cut 2,000 corporate jobs. Glossy spoke with a member of Macy’s digital team...
How small DTC companies are tackling Instagram Shopping For emerging DTC brands, using Instagram Shopping is an easy way to increase the likelihood that a customer will convert. However, those brands, which often have small follower counts, are seeing limitations, considering the number of big brands competing on the platform.
Poshmark is leaning into sneakers to grow its men’s business Poshmark launched its men's offering in July 2016, and it has seen huge growth since then. Over 9 million men are currently shopping on the platform.
Inside a DTC brand founder’s personal approach to gathering feedback Laws of Motion's founder has personally answered over 33,000 phone calls, texts and emails after putting her cell phone number on the brand's website. It's part of her plan to build a community-first direct-to-consumer company.
What DTC brands’ growing focus on brick-and-mortar means for traditional retailers Direct-to-consumer companies are still investing heavily in opening physical retail stores, despite the ongoing notion around the death of retail. As more newcomers enter the space, legacy companies need to evolve to keep up.
Confessions of a DTC brand marketer: ‘Instagram would dictate what we could and could not do with data’ A brand marketer at a growing DTC brand shares why the company decided not to move forward with the Checkout commerce feature, after several weeks of conversations with Instagram.
In the DTC era, Target is gunning to be the swimwear leader Competition in the swim category has been building in the last few years as more digital-first companies pop up on social media, but Target has slowly been building a swim empire. The retailer's latest collection includes 1,800 styles across five of its private-label lines.
Inside Nordstrom’s play for DTC brands This week Skims, the shapewear company founded by Kim Kardashian West, announced its move into wholesale with an exclusive partnership with Nordstrom. Skims is the latest buzzy DTC company to partner with the retailer.