Thinx targets the athleisure market with new product launch and influencer campaign While the brand does currently have a variety of products in the activewear space -- training shorts, leotards and unitards -- Thinx Air is designed to reach more than just athletes, including women who travel frequently and are always on-the-go.
To make people feel less diamond guilt, enter blockchain Beginning in May, bridal and fine jewelry brand Brilliant Earth launched a tool on its ecommerce website to make it easy for shoppers to learn where the diamonds came from and where they've been, every step of the way.
‘Nordstrom is a unicorn’: How the department store finds success with influencer collabs Over time, Nordstrom has continued to roll out exclusive lines with big influencers who boast over a million followers, and the strategy is proving to be a major success.
New Balance is using digital avatars to court Gen Z On Thursday, New Balance released its new Fresh Foam Roav collection in partnership with digital avatar company and agency Genies. The partnerships was forged as a way to ensure the latest collection would resonate with Gen-Z shoppers on a place they spend a lot of time: mobile.
The keys to Revolve’s $1.2 billion valuation: influencer marketing and innovation On Tuesday, Revolve set terms for its initial public offering, which the brand originally announced in October. The online retailer aims to raise $200 million, offering 11.8 million shares with prices set between $16 and $18. Revolve will trade under the ticker symbol “RVLV” and is set to be valued...
‘It’s definitely easier if you start from scratch’: How fashion brands are going vegan On Monday, Aldo Group–owned shoe brand Call It Spring announced that, from now on, all of its footwear, handbags and accessories will be 100% vegan. Aldo Group has a number of sustainability practices in place, including goals to use less harmful chemicals and more sustainable materials across its brands by...
How fashion brands can respond to the waning power of the mega-influencer A new study from Hypebeast shows that in streetwear, the power of influencers has come to a halt, with only 32% of consumers saying they see influencers as credible sources. As a result, it could be time for fashion brands to rethink where they spend their marketing dollars.
With Pride underwear, MeUndies takes a ‘community’ approach to underwear MeUndies, the DTC subscription underwear brand, is using purpose-driven collections around events, like Pride, to grow its community of shoppers. On Thursday, the brand rolled out its latest line of Pride-inspired underwear, which includes three different prints for men and women.
How Naadam is subtracting risk from its physical retail expansion When Naadam Cashmere secured $16 million in Series A funding last July, the brand’s CEO, Matt Scanlan, said he wanted to grow the brand and acquire new customers by opening retail locations in the U.S. and abroad in markets like Italy, Germany and the U.K. Ahead of opening two Manhattan...