‘Traditional retailers won’t carry our assortment’: Why plus-size brands are favoring the DTC model Plus-size and extended-size fashion brands are launching by the droves, no thanks to wholesale partners. Rather than retailers' buy-in, the direct-to-consumer model's proven success is giving brand founders the go-ahead.
‘Opening a huge gate’: After growth on e-commerce, Alex Mill sets its sights on physical retail Four months after Alex Mill’s relaunch -- which included a new website, new product categories and fresh creative direction from former J. Crew and Madewell design lead Somsack Sikhounmuong -- the brand is getting serious about its growth and is looking to brick-and-mortar.
Native Shoes bets on biodegradable fashion Shoe companies aiming to attract an environmentally-conscious shoppers and provide an alternative to wasteful practices, like constant shoe drops, are coming out with sustainable sneakers. In the last three months alone, there's been Keds, Everlane, Adidas, Reebok, Allbirds, to name a few. This week, global footwear brand Native Shoes took it...
Outdoor Voices updates its in-store tech to expedite and simplify the shopping experience On Thursday, the brand is rolling out new technology to all nine of its retail locations, after running a pilot program in SoHo location over the last four weeks and spending six months preparing all stores for the technology. With the addition of the new tech, the brand wants to...
How Schott NYC used localized advertising to drive sales and foot traffic Schott NYC started rolling out retail locations in 2013. The luxury company, known for creating the iconic black leather motorcycle jacket worn by James Dean and Marlon Brando, opened its third retail location in Chicago in June 2017. While it had brand awareness in the area, it wanted to increase...
ShopStyle looks to gain customer loyalty with personalization and cash-back rewards ShopStyle is giving luxury shoppers more reasons to shop its platform. On Tuesday, it rolled out a new shopper rewards program called Shop Smarter, offering members exclusive products and sales, next-level personalization and cash back on select purchases.
Now public, Revolve will test investor appetite for influencer marketing But Gerona said she had to explain to a lot of investors what influencer marketing is and why it's valuable. She said clearly communicating that component of the business to investors will be key moving forward.
‘We’re leaning into new marketing channels’: How TV and radio ads are fueling Stitch Fix’s growth "We definitely rely heavily on Facebook, Instagram and Google to meet our needs from a growth and performance marketing standpoint. We’re leaning into new channels like TV and out-of-home, and radio has been really successful for us to deliver our message. What we’ve found is that when we lean into...
‘It’s taking away one of the reasons to go into a store’: Why fitting-room tech has been slow to catch on Adding technology to a fitting room is by no means a new phenomenon, and yet many fashion brands are still trying to nail down the best ways to incorporate tech into these spaces.