How Buck Mason sold 1 million tees with no VC funding While plenty of direct-to-consumer companies are striving for unicorn status, digitally-native menswear company Buck Mason found chasing funding and quick growth led nowhere fast.
DTC bedding brand Brooklinen is expanding to loungewear The move will help the brand diversify its revenue streams and continue growth after five years in business. Since launching in 2014, Brooklinen has brought in over $100 million in revenue. It received its first round of funding in 2017 for $10 million.
‘Simplifying without compromising’: How capsule collections are helping DTC brands boost sales Aday and other DTC brands are finding that by dropping capsule collections, they can avoid chasing trends, à la fast fashion. At the same time, they can increase order size by marketing to shoppers an entire collection of complementary styles versus one or two pieces from a collection.
‘Inventory is a huge problem’: DTC brands are using limited quantities and the drop model to get off the ground Several direct-to-consumer fashion brands have launched in the last year that use a monthly drop model. The goal is to roll out limited qualities of products to minimize waste and keep production costs low while they find their bearings.
DTC brand Birdies is using peer-to-peer marketplace Storr to transition into wholesale For direct-to-consumer brands, expanding beyond their own platforms to distribute through third-party channels can be a challenging process. With peer-to-peer mobile ecommerce company Storr, DTC brands are finding a way to enter the wholesale space, with limited risk.
How Stoney Clover Lane marries DTC and physical stores The direct-to-consumer brand lets shoppers customize their own bags, pouches and other accessories by adding an array of patches to them. It has opened two retail locations, designed for millennials and Gen Z shoppers, in the last seven months.
Havaianas used AI to create a shoppable virtual storefront in Los Angeles In a move to win over younger, U.S.-based customers Havaianas brought its ecommerce store to the Venice Beach Boardwalk to drive flip flop sales online, but with an interesting twist.
Dyson continues to go after the hair-care category with new launches After launching one of the most coveted hair dryers on the market in 2016, Dyson is now rolling out two new attachments to service all hair types and styles.
How DTC shoe brand Margaux is using its in-store associates to drive online sales The brand struggled to master the world of retail after opening its first store in New York City in July 2018. One of the biggest challenges was attributing the impact of sales associates on online sales. Sales associates can now connect with customers when they aren't physically in the store...