On Wednesday, the brand rolled out next-day delivery in the U.S., kicking things off on the East and West Coasts in cities like Portland, San Francisco, New York City and Philadelphia. U.K.-based Asos plans to expand within the U.S. in the coming months. The move comes as many retailers and...
Period underwear brand Thinx has been all over social media and subway stations since launching in 2014, but the period apparel space is growing. As consumers become more conscious of the environmental impact of pads and tampons and more comfortable with alternatives (like period-proof underwear), brands like Ruby Love, Knix...
From ThirdLove to Nordstrom, brands across the board are looking to crack size inclusivity, extending their size range to cater to more diverse body shapes. Some companies are taking things a step further, investing in technology that helps create truly customizable clothing to fit each shopper to a T.
With the barrier to entry to create a direct-to-consumer brand today, competition in the fast-fashion space is heating up. One 7-year-old brand, Naked Wardrobe, is looking to move ahead of other fast fashion e-commerce competitors like Fashion Nova and Boohoo with a move into physical retail and a focus on...
Now facing competition from young digital-first brands like Allbirds, in addition to fellow multi-brand retailers from Macy's to Nordstrom, DSW has been investing in the in-store experience and new marketing tactics to win over and keep customers.
Outdoor wear is having a fashionable moment (hello, Tevas). As a result, brands like Fila are finding ways to capitalize on the trend, adopting styles typically sold by the likes of Patagonia with a fashion-forward twist.
American Eagle is counting on the brand's extended sizing to be a big draw around back-to-school time and a way to make the brand more enticing than the other stores that shoppers will find at their local malls.
When it comes to sports apparel for girls, especially for traditionally male-dominated sports like football and basketball, the answer has typically been to take products created for boys and sell them in smaller sizes to girls, rather than producing products specifically for girls. It's been the same in the footwear...
Hoping to take advantage of the wave of digitally native brands now looking for growth opportunities, companies like Naked Retail Group and more are popping up, offering up collaborative retail spaces helping them break into brick-and-mortar.