 How extended return windows will impact fashion brands
How extended return windows will impact fashion brands In a move to keep customers loyal and adapt to changing times, brands across the fashion industry are extending return windows by 30 to 60 days, and in some cases, more. But that can come at a big financial cost.
 Despite a halt in summer travel, swimwear brands continue to drop and promote products
Despite a halt in summer travel, swimwear brands continue to drop and promote products Fewer people are traveling right now, but swimwear brands are still pushing to sell bikinis and swim trunks to customers around the world.
 ‘Empathy needs to come before productivity’: Inside warehouses and factories still operating in the U.S.
‘Empathy needs to come before productivity’: Inside warehouses and factories still operating in the U.S. Warehouses and factories continue to stay open despite city-wide lockdowns. This is how they are working to keep people safe while keeping business afloat.
 Why a DTC bridal company says it’s well-positioned to succeed despite industry-wide standstill
Why a DTC bridal company says it’s well-positioned to succeed despite industry-wide standstill With the bridal industry at a standstill as stores stay closed across the country, direct-to-consumer brands like Anomalie are seeing an increase in sales.
 How DTC brands are evolving their social media strategies during crisis
How DTC brands are evolving their social media strategies during crisis People are spending more time on social media these days, and brands are figuring out how to evolve their strategies on platforms to avoid being tone-deaf, while still connecting with shoppers.
 Underwear brands are seeing a sales uptick in the age of self-isolation
Underwear brands are seeing a sales uptick in the age of self-isolation Underwear brands are primed to see strong sales in the next few months, despite the current uncertainty.
 The future of loyalty: How to create, evolve and measure a successful loyalty program
The future of loyalty: How to create, evolve and measure a successful loyalty program Brian Berger, CEO and founder of Mack Weldon, hosted the first edition of the Glossy+ Talks series where he spoke about the future of loyalty programs. During the discussion, held virtually for Glossy+ members, Berger shared why Mack Weldon won’t be scaling back any economic tier in its loyalty program...
 Influencers weigh cutting rates as brands slash marketing budgets
Influencers weigh cutting rates as brands slash marketing budgets With brands cutting back on their marketing budgets, influencers are trying to figure out how that will impact their personal brands in the long run and how to score those brand deals now.
 Amazon’s fashion business is taking a hit
Amazon’s fashion business is taking a hit Amazon's fashion business was supposed to have a big year in 2020, but with a delay on shipping of nonessential items the company could have to wait a bit longer to find that success.