In a move to keep customers loyal and adapt to changing times, brands across the fashion industry are extending return windows by 30 to 60 days, and in some cases, more. But that can come at a big financial cost.
Fewer people are traveling right now, but swimwear brands are still pushing to sell bikinis and swim trunks to customers around the world.
Warehouses and factories continue to stay open despite city-wide lockdowns. This is how they are working to keep people safe while keeping business afloat.
With the bridal industry at a standstill as stores stay closed across the country, direct-to-consumer brands like Anomalie are seeing an increase in sales.
People are spending more time on social media these days, and brands are figuring out how to evolve their strategies on platforms to avoid being tone-deaf, while still connecting with shoppers.
Underwear brands are primed to see strong sales in the next few months, despite the current uncertainty.
Brian Berger, CEO and founder of Mack Weldon, hosted the first edition of the Glossy+ Talks series where he spoke about the future of loyalty programs. During the discussion, held virtually for Glossy+ members, Berger shared why Mack Weldon won’t be scaling back any economic tier in its loyalty program...
With brands cutting back on their marketing budgets, influencers are trying to figure out how that will impact their personal brands in the long run and how to score those brand deals now.
Amazon's fashion business was supposed to have a big year in 2020, but with a delay on shipping of nonessential items the company could have to wait a bit longer to find that success.