‘Home care can be a form of self-care’: How wellness is intermixing the beauty and home industries Brands from Schmidt's and Love Beauty and Planet are making moves into products for cleaning the home, while companies like Grove Collaborative are creeping into clean beauty territory.
True Religion tries extended sizes to expand its brand True Religion is, once again, pushing to get back onto the radar of denim shoppers after emerging from bankruptcy in late 2017. This time the brand is focusing on bringing in millennial and Gen-Z customers through inclusive marketing and a push behind its extended denim sizes, up to size 42...
‘It’s unlike any other social platform’: How brands are tapping into Gen-Z influencers on TikTok Calvin Klein and Ralph Lauren have already run campaigns on the platform, soon followed by Uniqlo and Guess. Outside of running sponsored campaigns, the biggest opportunity to connect with younger consumers is through influencers. As the platform starts to take off, one question many brands have is who to partner...
Rent the Runway ends shutdown early, likely with limited brand damage After briefly shutting down services to new subscribers and event-related rentals for roughly a week, Rent the Runway reopened for business on Tuesday, a week ahead of schedule.
David’s Bridal focuses its turnaround plan on customization and digital marketing In November 2018, David's Bridal filed for Chapter 11 bankruptcy protection, bringing its $750 million debt down by $400 million. On June 24, the company welcomed a new CEO, James Marcum, whose missions is to win over younger customers. To do that, he is focused on improving the in-store experience,...
‘It’s a very large investment’: The cost of Alala’s move into inclusive sizing Fashion brands from American Eagle to Athleta have been adding extended sizing to their larger collections in the name of size inclusivity. But many brands have yet to go there, with some blaming the cost. Five-year-old activewear brand Alala confirmed that making the transition is, indeed, costly.
Inside McKinsey’s future of retail incubator Bringing new technology into retail can be costly, for both young brands testing physical retail for the first time and more established retailers. On Sept. 26, McKinsey & Company opened a retail concept space in the Mall of America to help brands learn what technology could improve their in-store shopping...
Shoe brand Auxiliary bets on augmented reality to stand out in Selfridges Beginning this week, Auxiliary is partnering with global creative agency Stink Studios and London-based Selfridges to bring augmented reality onto its Oxford Street sales floor through Oct. 15. Through the experience, shoppers can use their phones to unlock a special augmented reality filter, that runs about 40-seconds long, showcasing latest collection...
1 year in: How Showfields’ experiential add-on worked to boost sales Multi-brand retail platforms from Bulletin to Re:store are increasingly opening doors to assist direct-to-consumer brands' transition into physical retail. Showfields is nearing its one-year mark, since opening in NYC in December 2018, and is finding success in its evolved department store model.