DTC jewelry brands move into piercings to engage with Gen Z and millennials Younger customers want more piercings and more earrings, but don't have a lot of options. In response, more DTC jewelry brands are brining piercing into their in-store experiences.
‘A culture of hiding and shaming’: How fashion brands are trying to revamp the plus-size shopping experience The thinking from Addition Elle was that most women shopping for plus-size clothing don't get the same shopping experience as women shopping for "straight sizes" at places like Zara and Aritzia. While available options for these sizes in fashion have multiplied in the last few years, with companies like Good...
Plan B: How Blume revamped its fundraising strategy after striking out with investors for a year Originally, in 2016, Blume launched as an organic tampon subscription service under the name of ElloBox. Two years later, the company relaunched as Blume, selling feminine care and skin-care products. Around that time, Blume co-founders (and sisters) Taran and Bunny Ghatrora set out to fundraise and grow the DTC company,...
Why FabFitFun uses ‘incrementality’ to guide attribution With last-touch attribution models missing many contributions to a sale, many retailers are looking to multi-touch attribution models, which give different marketing channels varying levels of credit for sales. But subscription box FabFitFun took a different approach.
‘Removing likes removes a post’s power’: Young brands are bracing for Instagram’s potential update This week, Instagram testing a new feature in the U.S. that can hide the number of likes per post with a small group of users. Young fashion brands are now weighing the potential pros and cons.
Moose Knuckles leans on wholesale and micro-influencers as it embarks on U.S. expansion Canadian outwear company Moose Knuckles is making its official retail debut in New York City, expecting word-of-mouth and existing wholesale partnerships to build a cult-like following in the U.S. Founded in 2007, Moose Knuckles has seen five consecutive years of 60-70% annual growth in sales. It's projected to grow the...
Casualization in Europe opens doors abroad for U.S. brands The athleisure trend, long popular in the U.S., is finally catching on across Europe. As more European shoppers adopt casual style, brands catering to the look -- both abroad and in the U.S. -- have a major opportunity to win over those customers.
Jewelry brand Pandora is overhauling U.S. stores to focus on experiences In 2017, the company lost 27% of its market value, followed by an additional 61% in 2018. Sales dropped 12% year-over in the first quarter of 2019. As part of a larger comeback plan, Pandora is opening its first experience-focused concept store in the U.S. on Thursday, at Garden State...
As fast fashion struggles, Adika looks to win over Gen-Z with speed and a digital focus This week, Adika soft-launched a pop-up store in New York City, with plans to open similar spaces in Los Angeles and Austin in the coming weeks. The U.S. expansion comes at an interesting time: Many fast-fashion companies have hit hard times in the U.S. as younger consumers are buying from...