MAC Cosmetics's svp of global marketing, Emily Bromfield, shared the brand's live-streaming plans for Cyber Week and beyond.

Set Active, a Los Angeles-based activewear brand, is picking a much-visited destination this holiday season for its first big out-of-home campaign: the airport security line.

The new CEO of Toms wants to "reawaken and reignite" the canvas shoe brand as it gears up for its 20th anniversary next year.

QVC joined TikTok Shop in August 2024 and started doing 24/7 livestreams in April 2025. Now, QVC's fastest-growing consumer base is on TikTok, the company revealed at a recent event in New York City.

As the summer comes to a close, hot-button issues like tariffs, manufacturing and pricing continue to dominate conversations at fashion brands.

American Eagle Outfitters is rolling out its own affiliate program to boost sales and connect with brand fans. Its chief marketing officer broke down how the program works and why it's an opportunity to scale.

It took 10 years, but Axel Arigato, a Swedish sneaker and streetwear brand, finally has its first store in the United States. The brand spoke with Glossy sister brand Modern Retail about its growth ambitions in the North American market.

Fashion giants like Nike and Ralph Lauren have long sponsored the Olympics or national teams. Now, more small-scale brands are joining them on the global stage through uniform deals.

Universal Standard is expanding its clothing exchange program from fewer than 40 styles to 400 styles as it looks to boost customer loyalty and sales. Its CEO told Modern Retail that the program was born out of conversations with shoppers, many of whom were worried about investing in clothing out...