- 6 direct-to-consumer fashion brands to watch in 2018
The direct-to-consumer model is on the rise, with more brands looking to tell their own stories, build closer relationships with consumers and cut out middlemen, which hike up prices across the board. These six fashion brands have successfully established strong foundations in the space, and — based on their potential...
- ‘Retailers are hard to work with’: The problem with trendy shop-in-shops
Shop-in-shops are set up to benefit both parties: The brand moving in gets increased brand awareness and the chance to test physical retail, and the hosting retailer gains access to the brand’s novel customer base. But if not a cooperative effort, they could prove failures across the board — and,...
- ‘The resale game has to exist’: Influencer Aleali May on the state of streetwear
Influencer Aleali May discusses how her collaboration with the Jordan Brand came to be, what streetwear’s future holds for women and why the sneaker resale market, as it stands, is here to stay.
- ‘There’s a lot of noise’: The importance of first-mover advantage in the DTC space
The direct-to-consumer model is becoming increasingly popular, as brands across categories are getting hip to its perks. Those that got in early did the dirty work, in terms of navigating the business model — and many are being paid back for their efforts in the form of consistent growth.
- The luxury brand guide to transitioning to direct-to-consumer
Sarah Flint, founder of her namesake luxury shoe line, and Veronica Collins, the company's COO and president, recapped what went into transitioning the brand from reliance on department stores to complete independence.
- Digital-first brands are turning to print catalogs to boost holiday sales
Print isn’t dead, after all: This holiday shopping season, a number of direct-to-consumer fashion brands are dedicating their marketing dollars to direct-mail catalogs. Their reasoning: It’s a clear, authentic way to tell their brand story, plus it sets them apart from Amazon.
- Day in the Life of designer Ramy Brook Sharp
Deigner Ramy Brook Sharp shares a recent day in her life, which includes a wardrobe change, plenty of wine and a celebration of the debut of Ramy Brook at Bloomingdale’s in Boca Raton.
- Why Gucci is still investing in its mobile app
Gucci built a full-blown holiday gift guide experience for its mobile app, during a time when other fashion brands have stopped investing in the space.
- Why Amazon is taking cues from the J.Crew Style Guide
Like a number of mainstream retailers, Amazon Fashion has relied heavily on photography that looks plucked from J.Crew's archives. Despite its troubled state, J.Crew's influence is holding strong.