Serving up fashion with a side of beauty and wellness is trending for retailers. Today, luxury online marketplace Orchard Mile pressed go on its first loyalty program, a multi-tier, point-based initiative granting regular customers complimentary services from a range of outside companies, largely in the beauty space. Co-founder and CEO...
In a new partnership with WeWork, Rent the Runway is taking a page from Amazon’s playbook, facilitating easier merchandise returns by rolling out a number of convenient drop-off locations.
As brick-and-mortar earns back its reputation as an essential retail channel, companies are popping up to give digitally native brands a smooth transition to offline. On Wednesday, retail platform Fourpost announced its first two retail locations. It’s one of many new companies marketing itself as “the Shopify of physical retail,”...
Brands that have identified as “direct-to-consumer” are throwing out the playbooks of early successes in the space and establishing unique business models, customized to their customers’ buying habits. From fundraising to teaming with wholesale partners, best practices are up for debate, as what’s worked for one brand hasn’t worked for...
With platforms as the new formidable facilitator between brand and audience, direct-to-consumer brands are diversifying their strategies by building new technologies themselves, lessening their spend on Facebook, diversifying their media mix and relying on traditional components of retail and retail media -- wholesale partnerships, stores, even direct mail -- to...
Just after New York Fashion Week, Heyman shared a typical day in her life, which included breakfast with her three kids, concepting pre-fall 2019 styles and a wardrobe change for an evening event hosted by Jessica Seinfeld.
On Monday, the 16-year-old San Francisco–based women’s fashion company released an eight-piece dress collection created in collaboration with designer and New York Fashion Week regular Anna Sui. It’s among Modcloth’s first noteworthy moves since being acquired by Walmart for between $50 million and $75 million in March 2017, and it’s...
Prabal Gurung and Cynthia Rowley have joined a long list of brand founders turning to both physical retail and an emerging retail model to get closer to customers. Shopping malls, in their traditional form, are out; in their place are lifestyle centers and concept shops.
By taking a hands-off approach to the digitally native fashion brands it’s acquired since early 2017, Walmart is winning desirable new partners and planting a firm foundation in the prime extended-size market.